Too Big to fail. Its a phrase uttered regarding some of the financial giants in our midst during their most trying times, and it was true, to a point. Any company employing thousands, with shareholders beyond those numbers, and its credit default swaps on other companies balance sheets , is too big to fail- their destruction can produce fallout affecting hundreds of other businesses in similarly fragile positions, bringing down a whole sector of the economy. The automakers are within that realm, and they seem to be the next probable recipient of our public money.
Rescuing the financial sector, if it had been done properly, could have eased the us into the period deflation which seems imminent, cushioning the weakening balance sheets of the entire web of CDS, CDO, and CLO markets all over the world. Unfortunately, that hasn’t been the case, and the bailout money has been the largest heist in history. We need to learn from our previous mistakes in order to avoid repeating them, and the auto industry may give us that opportunity.
In a system where someone is going to pour in money, and lots of it, lets consider what the most effective investment should be. In this instance, those shareholders are the unwilling citizens and the government which will be on the hook for the bet it made. The bailout money can’t be handed out as dividend. The bailout money can’t be used to buy weaker rivals. The bailout money can’t be hoarded in outside investment. The bailout money can’t be used to pay off existing high interest debt.
We need to ensure that the bailout dollars are used in a multi durational strategy- short term by keeping employed their most vulnerable, but truly focused on effecting the long term future of the company by investing in its success in new developments. There is a way to do this which falls directly in line with the described direction of the incoming administration.
If you’re going to bailout GM, you’re should do it by reviving the fully electric car. In the late 90s GM developed a fully electric car which had the base necessary to create a new electric driving structure in this country. I’m not going to go into details on why the EV1 and the fully electric car is a world improving innovation, ‘Who Killed The Electric Car’ does an excellent job of that, instead I’m just going to call it out as the necessary kind of innovation needed to create a new kind of business model for GM to run on.
In one swoop we can save an ailing giant in this country, and inspire it to change in order to avoid long term catastrophe. There are some other elements which would put this effort on strong footing, a policy framework to surround this kind of action which can increase its efficacy.
Similar to the Clean Air act in California in the 90s, we require any automaker who wants to sell cars in America to produce and sell a certain percentage of them as fully emission less.
Next you impose a stepped duty and taxation structure that encourages the sale of domestic fully electric cars, and discourages foreign combustion cars.
Then you establish the creation of the charging infrastructure as a new kind of public works program– there will be a lot of gas stations to convert in a short period of time.
I’ve read speculation that Obama won’t be able to enact his ‘green collar revolution’ because of the massive spending outlays of these bailout packages, but here is a perfect opportunity to capitalize on the confluence of forces. The clean air act, new taxation and duties, and public works programs for infrastructure change are possible, especially during times when crisis makes the politically impossible, politically inevitable.
Reed Mollins
reedmollins@gmail.com
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